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As I Am Hydration Elation Intensive Conditioner

Brand: As I Am

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A hydrating and fortifying deep conditioning treatment for strong, soft and vibrant curls.

4 (45 ratings)
Size: 8 oz.

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16.00 $16.00

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A rich, penetrating conditioner, As I Am Hydration Elation Intensive Conditioner is an exceptional blend of hair softeners and fortifiers, including coconut, sugar cane, green tea, apple and lemon, shea butter and vitamin E.

  • Moisturizes deep within the hair shaft
  • Smooths and aligns cuticle layer
  • Repairs split ends and strengthens weak areas
  • Promotes shine
  • Infused with pure herbal ingredients that stimulate the scalp and hair roots
  • Enhances manageability and hair health


Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹, Cocos Nucifera (Coconut) Oil², Coco-Caprylate², Quaternium-91, Cetrimonium Methosulfate, Cetearyl Alcohol, Cetyl Esters, Cetyl Alcohol, Glycerin¹, Butyrospermum Parkii (Shea Butter), Phytosterols¹, Camellia Sinensis Leaf Extract¹ (Green Tea), Pyrus Malus (Apple) Fruit Extract¹, Citrus Medica Limonum (Lemon) Peel Extract¹, Saccharum Officinarum (Sugar Cane) Stalk Extract¹, Fragrance/Parfum, Potassium Sorbate, Tocopheryl Acetate, Glucose, Lactoperoxidase, Glucose Oxidase, Abies Balsamea (Balsam Canada) Extract¹, Limonene
Source: 1-Natural, 2-Coconut
Source: 1-Natural, 2-Coconut

Ingredient Attribute: Paraben Free
Protein Free
Silicone Free
Sulfate Free

Styling Tips

  • Cleanse your hair first with As I Am Cleansing Pudding or Coconut CoWash.
  • Distribute Hydration Elation throughout hair.
  • Leave on 15 – 30 minutes, wearing a plastic cap.
  • Optional: Allow conditioner to penetrate under a warm hood dryer for deeper treatment.
  • Remove cap, add a sprinkle of water, and carefully detangle hair.
  • Rinse thoroughly.
  • Treat your hair to an intensive conditioning treatment every 2 to 3 weeks (or even more frequently, depending upon the condition and style of your hair).

Customer reviews

  • 5

    Posted by motherjsaguaro (Type 3a) on 06/11/2015

    Love, love, love! I use this at every fourth co-washing or so and it reinvigorates my curls making them even more springy, soft and defined. I even have my teenager hooked on this stuff.

  • 1

    Posted by Age in ATL (Type 3c) on 05/11/2015

    Hair type: 4a/b, low porosity, course, dense.

    This DC is horrible. I can actually feel all the glycerin that they put into this conditioner and it leaves my hair feeling greasy and dry (how is that even possible??!). A little goes a long way but it just does nothing for my hair.

  • 4

    Posted by cscamsam (Type 4a) on 09/05/2014

    Really good....intense moisture... Makes curls pop while the product is in hair... Melts onto hair...leaves hair soft but very shrunken after rinse out (even after using their cowash) but that's to be expected with intense moisture I guess. Smells lovely and very very thick!

  • 5

    Posted by chris (Type 4c) on 03/30/2014

    Totally in love with this staff, my four month transitioning hair feels really soft and moisturezes... Hope they make the big size

  • 5

    Posted by okimak (Type Unkown) on 03/28/2014

    3c/4a/4b - I LOVE this product. It's so hard sometimes to decipher which will work even with reviewers of similar hair type commenting. But gave this one a shot and I'm so glad I did. It replaces my HG deep conditioner all together. No other product has helped my hair after one use like this one has. I was running late this week and didn't have time to rinse it out, so I left a bit of it in with a touch of my finishing oil. My twist out was AMAZING! I got soooo many compliments. My hair is soft to the touch and smells so good. It eliminated the majority of the frizz I normally get on day 3. I can rock this look all week easily! LOVE LOVE LOVE!!!

  • 1

    Posted by juleswilliams (Type 4a) on 03/03/2014

    Giving one star for good ingredients. Provided no moisture. Can not detangle with this product. Did not try under dryer but I feel it should work without heat. The heat should just make it better. Will not rebuy.

  • 4

    Posted by jwilliams (Type 4a) on 12/29/2013

    Works well. Love the smell. Better hydration when used after a shampoo as opposed to co-wash.

  • 2

    Posted by jstephane (Type 4a) on 09/05/2013

    I really dislike this conditioner. I have low porosity hair and this does not penetrate at all. Even with steaming. It just sits on top of my hair. It has poor slip, and actually separates. I wouldn't recommend it for those looking for penetrating moisture.

  • 5

    Posted by kisskiss.kitkat (Type 4a) on 08/28/2013

    I recently started using this product and I love it!!! Love the smell, I love the way it leaves my hair soft and it is definitely a great alternative to drying out my hair every week with shampoos. I have a dry itchy scalp and this helps to soothe my scalp

  • 2

    Posted by BernadetteJ (Type 3a) on 07/14/2013

    After trying As I Am clarifying shampoo I had high hopes for this one. Granted I haven't used it with a plastic cap on my hair, but it doesn't feel like a super moisturizing conditioner. There was no slip, and my curls didn't form well with this product. Not real impressed.

  • 1

    Posted by AgeinATL (Type 4a) on 06/19/2013

    Hair stats: transitioning, MBL, 4Aish, low porosity, protein and AVJ sensitive

    Like another reviewer said, it seemed as though it was goopy and lumpy. As if the product wasn't sufficiently stirred during production. Anyway, the smell doesn't bother me. It smells like coconut and I like the thickness of it. I applied it to freshly washed hair. The product felt slippery going on, so I was excited about the slip I would receive once I rinsed. After sitting under my steamer for 45 minutes, my hair felt terrible. Absolutely terrible. It seemed as though the product just sat on top of my hair, so no moisture was added. The slip that I was so excited about, never happened. My hair was not soft, moisturized or manageable. I promptly took it back to Sally. It was a huge disappointment. I love their cowash conditioner, but this left my hair feeling dry. Definitely would not repurchase or recommend.

  • 5

    Posted by Lady_lanita (Type 4b) on 05/02/2013

    Just a tip ladies. Deep conditioners normally work best when you remove any build up and product from your hair. Hair can only take but so much hydration. Following up the cowash conditioner with this, it will not be as effective. Trust me! Been there and been disappointed. But, clarify your hair first and then try your dc, I bet you'll see the difference. It worked fine for me the second time around when I remembered that little tidbit.

  • 5

    Posted by Kera09 (Type 3c) on 04/09/2013

    My hair LOVES this deep conditioner. I leave it on overnight with a plastic cap over it. I decided to add some olive oil to it last time and that just made it even better. My hair was so easy to detangle and it was so soft!

  • 2

    Posted by alldaymicg (Type 3c) on 04/04/2013

    I can't even say this product does what it says. Unfortunately, this conditioner didn't do much for me. Furthermore, the texture in the jar is hard and lumpy and gross to scoop out and apply to my hair. That may be caused by the coconut oil, which leads me to the smell. I need my deep conditioners to smell good, because sometimes I will leave them in my hair for an hour or so while I run errands or use them as a pre-poo. This did not pass muster. I am a huge fan of other As I Am products, but this deep conditioner is not something I would ever recommend or rebuy.

  • 2

    Posted by katintheoc (Type 3c) on 04/02/2013

    This "intensive conditioner" was nothing special. Other than the fact that it's thick, there's nothing else "intense" about it. I am still searching for that terrific deep conditioner. Boo!

  • 5

    Posted by zoopath (Type 4b) on 02/01/2013

    This conditioner is expensive but well worth it. I deep condition my hair overnight and then wash it in the morning. I apply it to dry hair to loosen the gel, detangle and then twist it in sections. The next morning my hair is well moisturized. I find that not applying water during the deep condition process makes it easier to detangle and gives me less shrinkage.

  • 3

    Posted by Tiabears (Type 4a) on 12/25/2012

    I love to use As I Am Hydration Elation combined with my hot oil treatments. I tried it alone and felt that I still needed a not oil session afterward. I am still searching for a deep conditioner that gives me the feeling of a good hot oil treatment and haven't found it yet. Meanwhile this is a good, not great DC for me.

  • 4

    Posted by mamie coats (Type 4b) on 12/15/2012

    Great for my 4B hair. Leaves hair soft and manageable. Does not have any slip tho.

  • 3

    Posted by lindzo (Type 4a) on 11/21/2012

    Cons: not enough product for the price
    Pros: Good smell, provides some slip, made hair moisturized
    How I applied product: after cowashing with coconut cowash I applied this and let it sit for about 30 min with plastic cap. I think I need to try this again with a hooded dryer.

  • 3

    Posted by tejkaur (Type Unkown) on 10/21/2012

    Ok it has some moisturizing properties. It does have some slip. It does have some detangling properties. BUT I bought it use after a henna treatment. Nope. Not enough moisture and no softness. Going back to Sally's.

  • 5

    Posted by REGALEMPRESS (Type 4a) on 10/16/2012

    Since I was so in love with the cleaning cowash, I decided to try this product. I had a decent conditioner, but my hairstylist always said it's best to use the entire product line as products are formulated to work together. So after my cowash, i gave this a try, left it on for the recommended time with a heat cap for extra conditiong. My hair loved it! I almost felt I could go with the leave-in because it was so soft and moisturized. When I used the leave-in, my curls are much soft, more defined, and the ringlets are bigger now. All I say is i think I have my "holy grail" of products here!

  • 2

    Posted by kurlygurly (Type 3b) on 10/05/2012

    Still waiting for the hydration so that I can have an elation.....there was none, well very little. I was so disappointed. I was in search of a deep conditioner sans the cones and proteins.....this fit the bill, but it was also without the moisture. I will never buy this mediocre product again.

  • 2

    Posted by karen.alyssa (Type 4a) on 09/17/2012

    I didn't see the point of this product. I have the sample kit of the As I Am products and I used this after using the Coconut CoWash and it seemed to do nothing for my hair. My hair wasn't anymore hydrated or moisturized after the cowash than usual. I have a 4a hair styled in a TWA.

  • 5

    Posted by naturelle44 (Type 4a) on 09/13/2012

    Hands down the best of the best of As I Am. I fell in love with this deep conditioner. Softens, moisturizes, conditions and adds shine:)

  • 5

    Posted by belleza1111 (Type 4b) on 08/19/2012

    I really did like this product. I actually got 4 DC's out of this 8 oz. SUCKS for the price i pay. But over all i like that ir left my hair really soft with a shine. I wont repurchase it again becuase i dont want to repurchase this every month and is over price. But this product is good. Is all natural and my hair really did like

  • 4

    Posted by Emartini04 (Type 3c) on 08/09/2012

    I used this conditioner for the first time yesterday and I am very impressed with the results. This conditioner is very thick and creamy leaving my hair soft after rinsing out the product. One thing I did notice though is my hair is not holding my twist very well but for next time I'll just apply more gel for hold. Besides that I like this DC and plan on purchasing a jar very soon.

  • 4

    Posted by ypossu (Type 3b) on 06/21/2012

    Great DC, my hair is very moisturized, i'll purchase again

  • 5

    Posted by pb5619 (Type 4b) on 05/19/2012

    Very good deep conditioner,works well with the product line:)

  • 5

    Posted by Candisias (Type Unkown) on 05/18/2012

    This is one of my Holy Grail Deep Conditioners. It leaves my hair feeling very hydrated and very soft to the touch. The curls definitely pop much bigger when I use my Huetiful Hair Steamer. Definitely recommend this product to anyone. I have type 4A hair.

  • 3

    Posted by melyb2487 (Type 4b) on 05/02/2012

    just okay for my 4b hair. I was using this as a deep conditioner and it doesn't do much more than a regular conditioner.

  • 4

    Posted by Malysahd (Type 4c) on 03/21/2012

    This deep conditioner... Is ok. It is a typical conditioner. It was ok at detangling but not as good as the conditioner from Oyin. Now that stuff...! Anyway. It was a pretty decent detangler because it took a little bit more effort than i was use to with the conditioner from Oyin Handmade. It also took quite a bit for me because i am heavy handed and like my hair to be saturated. I don't know if the size comes larger but I'm gonna need a 16 oz. other than the fact that it is not on the same level as Oyin and it took quite a bit for my liking, I would probably continue to use as long as the rest of the line does not fail me.

  • 4

    Posted by Noolee_Natural (Type 4c) on 03/12/2012

    A pretty good deep conditioner. My hair felt nice afterwards, but it's not my favorite. It also cost more than my other favorite deep conditioners. I probably will not repurchase unless it's on sale.

  • 5

    Posted by _missROSEE (Type 4c) on 03/06/2012

    This stuff is soo good, it made my hair so soft and moisturized and still going on the 4th day ! I LOVE IT , it works wonders . I even did it after my protein treatment a while ago and it had great effects. This is some good stuff. Just because its not $20 doesnt mean it doesnt do what it says.

  • 5

    Posted by gardencurls (Type 3a) on 02/21/2012

    I love this. Every couple of weeks I leave it on my hair, beneath a plastic cap, for a couple of hours. It makes my hair feel silky and bouncy and my hair goes back to responding well to styling products. For my hair, this is even better than a clarifying cleanse.

  • 5

    Posted by fridayt (Type 4b) on 02/15/2012

    Love the entire As I Am product line. It is all natural and really moisturizes my hair and brings it back to the way it should be.

  • 1

    Posted by moni812 (Type Unkown) on 02/13/2012

    I purchased this product because I have such great results with the As I Am leave in conditioner. Unfortunately this product doesn't deliver. I hate the way this conditioner feels on my hair.
    It doesn' t have any slip or detangling qualities. Type 3b/3c

  • 5

    Posted by curlisle (Type 4a) on 01/29/2012

    I finally found a great deep treatment! This conditioner produced amazing results. At first I thought it wasn't going to do much cause I felt like it was sitting on my hair, but when I rinsed my hair was so soft and moisturized. I will be repurchasing. Holy grail for me. Especially since I can get it on the groung at a discount with my sallys card. Plus a little goes a long way.

  • 1

    Posted by TinyGabby (Type Unkown) on 01/10/2012

    Did nothing for my hair. It had decent slip but left much to be desired. Smell was good though.

  • 5

    Posted by ypossu (Type 3b) on 12/21/2011

    Este acondicionador funciona realmente, llevo 8 meses de transición y no había encontrado un producto con el que realmente sintiera diferencia en mi rutina, solo en la primera aplicación mi cabello dejó de caerse. Lo recomiendo totalmente y lo seguiré usando.

  • 3

    Posted by pgobi20 (Type 4a) on 11/01/2011

    Maybe my hair isn't long enought yet (I currently rock a TA) but this didn't seem very moisturizing. I DC once a week and got this as a sample before I bought it. I've DC'd with it twice and both times, it didn't do too much. Maybe I should try again and use a lot more? I'm going to keep searching for an amazing DC before I buy this again.

  • 5

    Posted by Product (Type 3a) on 09/20/2011

    This is really good conditioner. It left my hair very shiny and bouncy. It has a good consistency and is not hard to rinse out. Another great product from this line.

  • 5

    Posted by kwilson2209 (Type 4a) on 08/10/2011

    I am currently transitioning and 8 months in and I started using this conditioner at 6 months and I absolutely love it! Leaves my hair very soft and moisturized. This is now my staple deep conditioner for now and when I am completely natural.

  • 5

    Posted by rashidaayanna (Type 4b) on 07/07/2011

    Great stuff! I have tried so many DC and this is the best one for my dry strands. Great texture, slip, moisture, everything. My hair finally received the moisture it craves.

  • 5

    Posted by (Type 4a) on 06/30/2011

    Great slip, great smell, nice and thick and my hair felt soft and moisturized after leaving it on 20 minutes.

  • 4

    Posted by leshellem (Type 4b) on 06/21/2011

    I do like this conditioner, but I do have to be careful to not leave it in too long or my hair becomes to soft and wont hold twists.

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