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As I Am Smoothing Gel

Brand: As I Am

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A natural and organic gel great for smoothing the hairline or other areas of your "do" where you desire sleekness.

4 (38 ratings)
Size: 8 oz.

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8.00 $8.00

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As I Am Smoothing Gel is perfect for wherever and whenever you want your hair to "lay down and stay awhile." Unlike other gels, it doesn't contain harsh ingredients, and is made with organics which do the job in a gentle, healthy way. 

  • Provides a secure hold
  • Moisturizes
  • Adds shine
  • Rinses easily from the hair when it's time to cleanse
  • Won't dry out, harden or roughen hair


Aqueous (Water, Aqua Purificada, Purified) Extracts: Beta Vulgaris (Beet) Root¹, Aloe Barbadensis Leaf Juice ¹, Glycerin¹, Triethanolamine, Carbomer, Hydrolyzed Wheat Protein², Laureth-23, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance/Parfum, Limonene.

Source: 1-Natural; 2-Wheat Derived

Ingredient Attribute: Paraben Free
Silicone Free
Sulfate Free

Styling Tips

  • Best if applied to clean, damp hair.
  • Use a spray bottle to dampen hair if necessary.
  • Apply gel and smooth down, using your fingers or a soft natural bristle brush.
  • Allow hair to dry completely before touching it again.
  • For next-day refreshing, dampen the area where the gel was applied, and smooth.

Customer reviews

  • 5

    Posted by tsivn (Type Unknown) on 09/28/2015

    this stuff will LAY YOUR EDGES

  • 5

    Posted by FranchEspinal (Type 3b) on 07/20/2015

    I love this product, it gives me definition, and my hair stays soft. I have a 3a- 3b hair

  • 3

    Posted by le_petitedame (Type 4a) on 05/20/2015

    Not a huge fan of this product because it takes for ever to dry and doesn't have the strength of hold that I am looking for. I failed to realize that this product has a glycerin in it and my fine strands hate glycerin. I will say however that this gel has AMAZING slip and my denman and fingers were able to easily glide through my strands. Kept my hair moisturized but overall not really what I am looking for.

  • 3

    Posted by Gracecilia (Type 3b) on 04/28/2015

    I wont say i really love this product,it give alot of hold,makes ur hair feels good but before the end of the day sorry,i love the smell sha

  • 5

    Posted by portiaml (Type Unknown) on 01/01/2015

    I was always looking around for a better gel something not with a strong hold for my wash and go's because I don't really wear my hair any other way. I've tried Eco styler, Xtreme wet-line, Kinky Curly (I still love KC but its expensive, so I went to the store and found this. At first I thought it dried out my hair, but it was the other product I put on under it. So one day gave it another go before completely tossing it so, I washed my hair, and the whole works. I applied my shea moisture hair milk on, then my miss Jessie's coily custard. ( I love this stuff because it doesn't make my hair shrink up a whole lot in fact it really doesn't make my hair shrink up at all. Afterwards I apply my lovely avocado oil Then I put on the as I am, and holy cow my hair was soft and defined, and if my hair starts to puff out the only thing I do is wet my hair rake my hands through my hair, and I have fluffy defined and soft hair. I know it sounds like a lot of steps, but my wash and go's only take my about 20 minutes or so to do I still have all of my hair defined, but its also fluffy and soft.

    This is staying in my HG basket. This also works well with Eden Body Works Curl Defining Cream.

  • 5

    Posted by Dhinkson (Type 3c) on 08/01/2014

    By far the best gel for those slicked back styles! Edges are LAID TO THE GAWDS with this one! Only thing best than the quality of this product is the price, beats that ecostyler craps by miles. No crunch, tons of shine, doesn't create white build up and takes about 10 mins to set. I do not believe in using anything else to slick my hair back, PERFECTTTTT

  • 3

    Posted by izzfrizz (Type 3c) on 07/19/2014

    This gel is EXACTLY like Ecostyler gel, except it leaves my hair slightly less hard but their still is tremendous flaking. It does smell better than ecostyler though.

  • 1

    Posted by femmemuscle (Type Unknown) on 05/03/2014

    Yes, i agree with the last user. This is absolute crap. I was so "impressed" with the other reviews, + i read others on Little did i know that many of the reviewers might have been "capes" for the company, or do not have 4 type hair. So i bought 2 jars since it's so much cheaper than Perfect Edges argon oil.

    Perfect Edges, your 4c hair IMMEDIATELY lays down without the use of water, scarf and time.

    With As I am? you need to slather on 1/2 the jar on top of using a lot of water PLUS a silk scarf. I wear lace wigs. At the end of the day, there is a bad smell from the lace being on top of the As I am gel. It smells like very dirty socks. i'm not kidding.

    i also find it strange that when companies cater to African american women, they use coconuts, bananas and other sweet "jungle fruit". Whereas with caucasion companies, AVeda, Paul Mitchell, and other reputable companies they use light scents.

    i will not buy this product again, due to the smell, the buildup, the hype and the absolute lack of hold.

    i'm looking at all the "Guest" reviews on this forum, and beginning to wonder, if they are capes as well.

  • 1

    Posted by forgetmehknot (Type 3a) on 04/15/2014

    This has to be the worst gel I have ever tried! It left my hair frizzy, no hold what so ever and loads of buildup!

  • 5

    Posted by AndieBee (Type Unknown) on 01/23/2014

    Excellent for winter puffs and edges. Does not dry hair out. I like to mix up my styles so if I slick my hair into a puff one day and want a twist out the next day most gels I like in the summer (Eco Styler gel) leave my hair brittle and unbendable for the next day. This smoothing gel somehow slicks my hair in the winter yet at the end of the day I can still move my hair freely and my hair is still pliable - no crunch. love it :)

  • 5

    Posted by MrsColeman17 (Type 3b) on 01/17/2014

    I absolutely love this stuff. I am currently on my second jar of it and I don't know what I would do without it. I pretty much use this stuff everyday no matter what look I am going for. I am in the military so I use it to smooth down my edges when I have to wear my hair in a bun and it holds beautifully throughout the day, even with me wearing a hat. I also use it all over when I am wearing my hair out and really helps to define my curls even more! I also love that it doesn't make my hair hard and it doesn't flake. Great product!

  • 4

    Posted by cooky_20 (Type 4a) on 01/09/2014

    Hair stays soft not crunchy. Lays down and looks great. Love the price when its on sale.

  • 5

    Posted by TinaCat (Type 3c) on 12/26/2013

    Love Love Love this product. It is my favorite ever. It waves my hair at the roots and holds my curls without getting hard. Wish it was in a bigger jar...I buy 2 at a time.

  • 4

    Posted by CurlyRed (Type 4c) on 12/09/2013

    Used this to hold down my hairline fuzzies. kept them down and held in place without the stiffness or flakiness. Used double butter first on the edges and then applied the gel to keep it moisturized.

  • 5

    Posted by leslie2877 (Type 4a) on 05/26/2013

    After my horrible experience with the curling jelly and my mediocre experience with the leave in conditioner, I was ready to cast "As I Am" products straight in the trash. However, I looked to my right and saw this little jar sitting there that I forgot I had even purchased. Reluctantly, I tried it initially for it's intended purpose- to smooth. Meh. It was okay. Again, I was giving As I Am the side eye. One morning I woke up to find that I was out of my favorite product for a wash and go. Low and behold, there goes that little jar again. I gave it a try and BAM! Curls popping, second day hair, even messy third day afro curls. Say word? Who knew that this was such a great wash and go gel. It also clumped my curls and gave my hair some shine. I also used it over the Dark n' Lovely curl defining gel, which my hair loves for some reason, and it allowed my hair to last 2 days with that combo. I really like this gel. I wish it came in a larger container.

  • 5

    Posted by etrenise25 (Type Unknown) on 05/23/2013

    I finally have enough hair to make a puff and this product works really well laying down my edges. It makes my hair really soft, which is surprising for a gel. I do experience build up, but that's only I repeat only if I am heavy handed when applying the gel. For those of you who feel that it doesn't provide enough shine, pull out some oil from your arsenal and apply it on top of the gel! Boom there's the shine!

  • 5

    Posted by beautistatracia (Type 3c) on 05/22/2013

    I have 3c/4a curlies and this lays my hair down gently but firmly without it feeling crunchy or rock hard. I love this for my up do's and fohawks. It does well with other products too

  • 5

    Posted by BlueNile (Type 4a) on 04/19/2013

    This stuff is the bomb. I am 4 months into my transition and I have tried curl activator gels, eco styler, aloe vera gel and ampro. This stuff slicks my hair down and it stays. It brings out my waves like crazy. My hair has a sheen to it that I never got with the other gels. This gel holds my hair all day. The others konked out by midday. It's not crunchy or sticky. It rinses out easily. It smells yummy.I have nothing but good things to say about this gel. I only wish it came in a bigger container. I am going to stock up on this stuff. I now feel like I can make it through my transition. I have fine, 4a hair

  • 4

    Posted by katintheoc (Type 3c) on 04/02/2013

    I really like this gel. It's good to find a good hold smoothing gel in something on the natural side. It works for my updo's and slick backs. Another good find from As I AM.

  • 5

    Posted by mykinks46 (Type 4a) on 03/20/2013

    I LOVE IT!!

  • 5

    Posted by nenehbee (Type 4a) on 03/08/2013

    This is the BEST smoothing gel that I've used! My hair looks so sleek and feels so soft. This is an excellent buy! I highly guarantee everyone to buy this product!

  • 5

    Posted by nenehbee (Type 4a) on 03/07/2013

    This is the BEST smoothing gel that I've used! My hair looks so sleek and feels so soft. This is an excellent buy! I highly guarantee everyone to buy this product!

  • 1

    Posted by costumeloftla (Type 3b) on 01/05/2013

    HEAVY! WAY heavier than KCCC and I'm not crazy about that product either. SUPER greasy. Na ah! Nope. Not a fan. Sorry.

  • 4

    Posted by jjones01 (Type 3b) on 12/03/2012

    Nothing spectacular, but it works!

  • 2

    Posted by tamayrap (Type 4b) on 09/05/2012

    The scent is great. I love these products but I notice when I use the smoothing gel I don't get a good hold once it dries. I also noticed I am left with a flaky build up wherever i apply the gel. I have to use a lot of the product to get my edges really smooth.

  • 4

    Posted by BossladyT (Type 4a) on 08/06/2012

    Ok this is by far one of the BEST non Harding smoothing gels I have used in ALONG time. if you literally follow the instructions it really works. No residue the next day and all you have to do is dampen the section the next day and smooth down. You don't even need to apply more. I tend to tie my hair down while getting dressed for extra smoothness, but you really don't have too. Only con is the shine its very little for me but the hold is excellent and this is in my staple pile for sure.

  • 5

    Posted by sammysam (Type 3c) on 07/31/2012

    The best edge gel I've found! It lays them down without making them hard (even when I don't use a scarf). It never flakes and the next day a little water reactivates the gel. Love it!

  • 2

    Posted by ypossu (Type 3b) on 06/21/2012

    Well, this product do what it says, but my sensitive scalp doesn't want anymore, I think i am protein sensitive.

  • 2

    Posted by samone1194 (Type Unkown) on 05/11/2012

    I purchased this gel and I do love the smell and the ingredients. I also love the way that it hollds down my sides and I have had a few twist done with it. I did love that ; however on Wednesday I put it on to do a wash and go and Thursday morning I had small white balls all over my head SMH I had to do a puff. This gel is only good for certain things but not a wash n go. (Hair type 4b)

  • 2

    Posted by leslie2877 (Type 4a) on 05/03/2012

    I thought that for sure this would be a winner because it got so many good reviews. I used it today to put my hair in a ponytail and to define my curls in the pony. It seemed to smooth and define my curls wonderfully when my hair was wet, but as the day progressed, my edges and the rest of my hair became frizzy. I also used almost half the jar just for that. It's not worth it and doesn't hold up to what it says.

  • 3

    Posted by curlisle (Type 4a) on 01/29/2012

    This did not work for me and I really wanted it too. I liked the scent but the hold was not great, I got frizz, and it did not tame my edges. When I rinsed my hair felt kind of stripped which was weird. Im giving it 3 stars cause my hair be picky and I knkw as I am makes great products. No two heads are alike so I still say its worth a try.

  • 4

    Posted by Prettychic75 (Type Unkown) on 12/22/2011

    Great product to use for slicking back one's hair with for creating buns and ponytails with. Also, it is perfect to use if you just want to tame your edges as well. The only reason why I did not give this product 5 stars is because it has very sweet scent to it. The scent is artificial and certainly could be toned down a bit.

  • 3

    Posted by dangelkim (Type Unkown) on 12/10/2011

    This product works well for my edges when I just want the small curls and edges to lay down and its not harsh.

  • 5

    Posted by fridayt (Type 4b) on 09/08/2011

    Fantastic! I am transitioning and found it great! I use it to smooth my new growth down- I have about 4 inches. It brings out my natural waves and curls beautifully. Also makes my hair shiny and defined. Love, Love, Love! Lasts for 2 days then I have to either wash or re-wet and apply again. It's not greasy and I have no buildup or flakes. This is a must have for me!

  • 5

    Posted by Product (Type 3a) on 09/03/2011

    This is great gel! I have had a hard time finding one that controls my hair, yet curls it. It holds well and I use it with the curl definer. I have to say that I love this line. It is economical, the products smell great, and they do what they say plus work well with each other. The Coconut CoWash is the only cleansing conditioner that I truley love. I have to say that my hair looks so shiny and bouncy with these products.

  • 5

    Posted by shortnsweet (Type 3c) on 08/05/2011

    THE BEST GEL EVER!!!!! Goodbye eco!

  • 4

    Posted by krazikinkz (Type 4b) on 07/14/2011

    laid my hair down but had a slight dry feeling afterward

  • 5

    Posted by arielevette (Type 4b) on 05/25/2011

    What I liked about this gel was the fact that my hair did lay down when I did my afro puffs, but didn't feel hard or anything like that.

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