Your Cart

Your cart contains no items.


The product compare list is empty.

CURLS Pure Curls Clarifying Shampoo

Brand: CURLS

Image 1 of 1. Click image to enlarge.

Purify curls that are weighed down from buildup, debris and unwanted chemicals with this clarifying shampoo.

3.5 (13 ratings)
Size: 8 oz.

Add to compare >

12.00 $12.00

or Check Out


Are your curls dull, limp and lifeless? Purify curls weighed down from buildup, debris and unwanted chemicals. Pineapple extract nourishes as grapefruit extract adds sheen while removing buildup. 


Purified Water, Cocamidopropyl Betaine, Decyl Glucoside, Lauramide DEA, Peg-120 Methyl Glucose Dioleate, Peg-10 Sorbitan Laurate, Sodium Cocoyl Glutamate, Citrus Aurantium Dulcis (Orange) Oil, Sodium Cocoyl Apple Amino, Lactic Acid, Chondrus Crispus (Carrageenan), Ananas Sativus (Pineapple) Fruit Extract, Citrus Grandis (Grapefruit) Peel Extract, Disodium EDTA, Sodium Hydroxymethylglycinate, Sodium Chloride, Caramel

Ingredient Attribute: Glycerin Free
Paraben Free
Protein Free
Silicone Free
Sulfate Free
Cruelty Free

Customer reviews

  • 1

    Posted by PrettiChic75 (Type 3b) on 10/19/2014

    This product does nothing but strip my hair, and make my curls feel rough and unmaneageable.

  • 1

    Posted by Reservechic (Type 3b) on 06/18/2014

    It is not as drying as clarifying shampoos that I have nought out of the stores. But, it it still provides the hair with a very deep down clean, and my hair would always be left feeling on the stripped side after using it.

    This product is way overpriced just for being a clarifying shampoo. I do not have any plans to use this stuff again. CURLS products are way too high in price, they do not work live up to their claims and is simply a line that I wouldn't! recommend to anyone.

  • 1

    Posted by (Type Unknown) on 04/21/2014

    To give you some background, I regularly co-wash my hair and shampoo about every 2 weeks. In order to avoid any product build up I decided to give this a try instead of my regular moisturizing shampoo. Big mistake, the moment this stuff touched my hair it started to feel like hay my hair has never felt so dry. I'm not a fan of most shampoos and this experience has scared me away from trying any other ones.

  • 5

    Posted by Lcl89 (Type 3a) on 10/26/2012

    This is a great shampoo. I went "officially" no-poo about two years ago, with a lot of weird phases leaning in that direction for a few years before. I actually wasn't aware of the CG method at the time but had decided to trade my damaged "curls" (if that's what you want to call them) for a short pixie cut. Anyway, to make a long story short I discovered this shampoo a year ago and I never looked back. I go most days without any product, but every once in a while (2 to 6ish weeks) my hair will start looking a little flat and feel oily. This product is so refreshing! It doesn't dry me out at all (I use it with Aubrey Honeysuckle Rose Moisturizing Conditioner), and it leaves my feeling very light and clean. My only complaint is that I don't LOVE the smell (I recall the bottle saying it was "creamsicle" scented, but I'm looking at it now and I don't see it...maybe it was a sticker that came off), it's a little artificial smelling, but maybe I just don't like citrus. Either way, people tend to tell me that my hair smells particularly good after I use it, so it can't be that bad!

  • 2

    Posted by luxe (Type 2c) on 10/25/2012

    This leaves my hair feeling so stripped/dry! and it makes my scalp so itchy! I haven't used many Clarifying Shampoos in the past, but decided to give this one a try when beginning the CG method. I'm sure it did do a good job of getting rid of any product buildup, but on the two occasions I have used it, my hair has felt quite bad later. The 2nd time I tried it, months and months after the 1st, I used the tiniest amount and it still made my hair dry/scratchy and would look lack-luster and frizzy. I'm scared of using it again.

  • 4

    Posted by ruthwill88 (Type 3c) on 10/21/2011

    I've been transitioning for about four months maybe, and I used this before I tried a protein treatment (my hair was legit falling out and needed it badly) I had been looking for a natural (see no sulfates) clarifying shampoo and this was the ONLY one i cud find. I think it worked excellently actually. Because I was new to this, I divided my hair into four sections and shampooed each section using CG method, I stayed under the water for a prettty long time and felt like my hair was SO MUCH Cleaner after and I did not notice any overwhelming dryness (remember this was at the intro to my CG method so I prob had so much crap in my hair from years of relaxing and using horrible products)
    The second time I used it (maybe six weeks later?), I thought it left my hair a lot dryer, (I mean, it is a clarifying shampoo) so I shampooed after w Sheamoisture then doubled my deep conditioning for that week . For me, I think its best to use it only when my hair feels reallly greasy and in need of a serious cleanse.

  • 4

    Posted by gardenerwithcurls (Type Unkown) on 10/18/2011

    Overall my curls are 3b with some 3a on short layers on crown. My hair is color-treated, and naturally very dry, with medium-high porosity. When my hair is curly, it looks like I have a lot more hair than I actually have, and when it's straightened it's not smooth or bouncy. I've been CG for a few months, and wearing my hair curly-only. I've used Pure Curls twice so far over a 4 month period (once every two months). It really, really clarifies, and my hair has more shine and volume immediately after use. It's hard to find a sulfate-free clarifying shampoo, and I wouldn't want to use anything more powerful than this this one .Pure Curls smells fresh and citrusy and it foams on my hair. I find it very hard to rinse out because it seems to coat my hair. I can hear the foam in my hair even when I think it's rinsed, so I have to rinse again. My hair has gotten used to No-Poo or Co-Wash, so it goes into shock when I use Pure Curls. My hair bunches up on my head like a dried out ball of rope, and I need a LOT of rinse out and leave-in conditioner to both detangle and remoisturize my hair. However, I do see a positive difference after my hair dries. It looks more vibrant, and it responds better to styling products.

  • 5

    Posted by dianemary126 (Type 3a) on 05/06/2011

    i like this clarifying shampoo b/c it doesn't have sulfates in it & i am on CG method. I plan on using it once a month or so just to more thoroughly remove product buildup & everyday toxins from my hair. I noticed after using it my hair did feel drier before applying conditioner but as my hair dried, my curls were shiny and bouncy. Smells awesome too.

  • 5

    Posted by MomsL8 (Type 2c) on 12/02/2010

    I am a 2c/3a and although I try to not use cones, sometimes, my waves fall flat, and I have to use this poo to start all over again. It does not leave my hair dry or stripped, and with a condish afterward, my hair is nowhere near straw. So far, I really like this for a weekly deep clean.

  • 3

    Posted by onherway10 (Type 4b) on 09/25/2010

    This stuff smells great but I found that my hair was really dry afterward. I have super dry hair and it's more important for my shampoo to moisturize than clean (as crazy as that sounds). I was so disappointed :-(

  • 4

    Posted by CaraLou (Type 3b) on 08/13/2010

    I can't say I don't miss the lather from other shampoos but I won't deny that when I wash this out my hair feels brand new. It feels clean but not stripped. I keep this around because I have hard water where I live and this keeps the minerals from building up.

  • 5

    Posted by nchambly (Type 2c) on 05/11/2010

    Best clarifying shampoo I've ever tried. Only one I've used that didn't leave my hair feeling..."petrified!" (Sorry, bad rhyme. I'll go away now. Thanks for reading, though!)

  • 4

    Posted by Anonymous (Type 3b) on 08/10/2008

    This is a product that isn't exactly a part of my normal hair regimen,but for a clarifying shampoo it actually doesn't leave the hair bone dry like a lot of clarifying shampoos do.

    Now, it will effectively get out any buildup that is in the hair and on the scalp. But, it does it in a slightly less harsher way.

Add Review

You must be logged in to add a review.