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Original Moxie Hold Up Defining Serum

Brand: Original Moxie

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A silicone-free defining concentrate that softens and strengthens hair while offering strong hold and curl activation.

5 (6 ratings)
Size: 8 oz.

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23.99 $23.99

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Frizz doesn’t stand a chance against the strong hold and curl-plumping properties of this silicone-free styling concentrate. Water-resistant, crisp definition locks in your style and delivers multi-day hair that can withstand the elements. Shine-enhancing botanicals, plant-derived proteins, and penetrating humectants mean your hair will feel as good as it looks. So put your hands in the hair and keep those curls where we can see them – this is a Hold Up!

Because this product works by forming a film on the outside of the hair, we do not recommend it for low-porosity, tightly curled hair as this may lead to flaking and dullness. Instead, we recommend Just Gel, which is non-flaking, softens hair and provides moderate hold.


Aqua (Water), Aqueous Extracts of Cymbopogon Citratus* (Lemongrass), Chondrus Crispus**(Irish Moss), Equisetum Arvense*(Horsetail), Urtica Dioica* (Nettle), Salix Alba (White Willow) Bark**, Zingiber Officinalis (Ginger) Root, Aloe Barbadensis Leaf Preserved With Potassium Sorbate*** & Citric Acid***, Vegetable Glycerin***, Polyvinylpyrrolidone (PVP), Panthenol, Sodium Lactate, Hydrolyzed Quinoa, Water (and) Propylene Glycol (and) Alcohol Denat. (and) Yeast Extract***, Phenoxyethanol (and) Caprylyl Glycol, Aveena Sativa (Oat) Kernel Protein, Acacia Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Citric Acid***, Essential Oils of Citrus Aurantifolia (Lime), Mentha Spicata (Spearmint), Vetiveria Zizanoides (Vetiver), Viola Odorata (Violet Leaf)

*Certified Organic ** Wildharvested *** Natural Source

Ingredient Attribute: Cruelty Free
Paraben Free
Silicone Free
Sulfate Free

Styling Tips

  • Rake a small amount of serum through wet hair from roots to tips. (Note: we call it a ‘concentrate’ for a reason - a little goes a long way).
  • To accentuate vertical lift, flip hair upside down and smooth product downwards, working from the crown to the ends of your hair.
  •  Allow hair to air dry or blow dry for extra volume.
  • To enhance in your natural curl pattern, apply Hold Up to wet, not damp, hair.
  • Once you have achieved your desired style, avoid manipulating your hair until it is fully dry.

Customer reviews

  • 5

    Posted by pinkboa (Type Unkown) on 08/29/2015

    I love this serum. It makes my hair frizz free and so shiny. A little pricey but for me it's totally worth it and you don't need to use a ton of it to work miracles. This also gave my hair great hold without stiffness or crunchiness. This is my favorite serum out of all the serums I have tried. I will definitely repurchase when I get low but considering you don't need a ton of this, it should last me a while.

  • 5

    Posted by AmberC (Type 3a) on 08/15/2015

    I love this! My hair is very fine and lately is so flat at the roots that my first inch or so is straight. This created great curls and volume, even at the roots.

  • 5

    Posted by Jenrhoff (Type 2c) on 06/09/2015

    WOW! I heard a lot of good things about this product and decided to try it. I have fine 2c/3a hair. I like a lot of hold for my hair, so I added either Devacurl Ultra Defining gel or Jessicurl's Spiralicious gel over this. I can not believe what a difference this product makes! Usually when I use other products under the gel I still have a lot of frizz, but this totally controls my frizz! I section my hair into 3 sections and apply a dime size to each section and rake it through, followed by scrunching. ( you don't need a lot!) I will never go without this product!

  • 5

    Posted by cyleeone (Type 3a) on 09/25/2014

    This certainly does what it claims to do. I also could not believe the shine my hair has with this product. I will certainly be buying this again!

  • 5

    Posted by steffanie1085 (Type 3a) on 07/14/2014

    Love this product! It is part of my regimen. .along with spiralicious gel..curlisto structua lotion amd control gel II and others ..amazing product and so happy it is now on curlmart!

  • 5

    Posted by sarahzmina (Type Unkown) on 07/14/2014

    This is stuff is just awesome! Definitely a new HG for me! I have a mix of 3A/3B curls and with this all I have to use is my leave-in conditioner and Hold Up. Nothing else and my curls stay defined and frizz free for at least 3-4 days. A little goes a long way, so it's really not as expensive as it first seems. I haven't been this excited about a curly hair product in a long time!

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